Swiss universities’ social media strategies
with Isabel Sörensen
Social media has become an increasingly important way for higher education institutions, but there is still relatively little research on how they are using these platforms. Isabel Sörensen (University of Zurich, Switzerland) provides new insights into the communication practices of Swiss higher education institutions, and how these practices vary depending on the type of institution.
Episode based on the article
Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication
By Isabel Sörensen, Silke Fürst, Daniel Vogler, and Mike S. Schäfer
About the Speaker
Isabel Sörensen (MA) is a PhD student of science communication at the Department of Communication and Media Research at the University of Zurich. She is working and writing her dissertation on the subject of digital transformation of strategic university communication in the framework of the wider project University Communication of Higher Education Institutions in Switzerland. Her research interest includes trends and changes in the communication and public relations of higher education institutions, their university councils, and leadership.