J. Andres Coca-Stefaniak is Associate Head (Research & Knowledge Exchange) of the School of Business Organisation and Strategy at the University of Greenwich (London, UK), and formerly Head of Research, International Partnerships and Thought Leadership at the Association of Town and City Management. Professor Coca-Stefaniak has 21 years of experience in securing research funding for projects in entrepreneurship, local economic development, place management and retail with combined budgets to date in excess of €15 million. He has delivered expert evidence to national policy makers in the UK and the European Commission on topics including the vitality and competitiveness of town centres, tourism, and the role of traditional markets in revitalising town centres.