New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
Open Access
Academic Editors: Luis M. Romero-Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona), and Inmaculada Berlanga (International University of La Rioja)
DOI: https://doi.org/10.17645/mac.i283
Table of Contents
| OK, Boomer: New Users, Different Platforms, New Challenges | |||||||||
| Luis M. Romero-Rodríguez, Santiago Tejedor and Inmaculada Berlanga | |||||||||
| Editorial | Open Access | Published: 24 February 2022 | |||||||||
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| Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms | |||||||||
| Luisa Zozaya-Durazo and Charo Sádaba-Chalezquer | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Obesogenic Features of Food-Related Content Aimed at Children on YouTube | |||||||||
| Victoria Tur-Viñes, Araceli Castelló‐Martínez and Cecilia Barrilero-Carpio | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Blurring Boundaries Between Journalists and Tiktokers: Journalistic Role Performance on TikTok | |||||||||
| María-Cruz Negreira-Rey, Jorge Vázquez-Herrero and Xosé López-García | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| #ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok | |||||||||
| Arantxa Vizcaíno-Verdú and Ignacio Aguaded | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Instagram Influencers as Superwomen: Influencers’ Lifestyle Presentations Observed Through Framing Analysis | |||||||||
| Sarah Devos, Steven Eggermont and Laura Vandenbosch | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram | |||||||||
| Bárbara Castillo-Abdul, Ana Pérez-Escoda and Estela Núñez-Barriopedro | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Why Do People Return to Video Platforms? Millennials and Centennials on TikTok | |||||||||
| Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez and Patricia Durán-Álamo | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Immigrant Influencers on TikTok: Diverse Microcelebrity Profiles and Algorithmic (In)Visibility | |||||||||
| Daniela Jaramillo-Dent, Paloma Contreras-Pulido and Amor Pérez-Rodríguez | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion | |||||||||
| Mónica Bonilla-del-Río, Bárbara Castillo-Abdul, Rosa García-Ruiz and Alejandro Rodríguez-Martín | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| A Proposed Model of Self-Perceived Authenticity of Social Media Influencers | |||||||||
| Delia Cristina Balaban and Julia Szambolics | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain | |||||||||
| Javier Gil-Quintana, Emilio Vida de León, Sara Osuna-Acedo and Carmen Marta-Lazo | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Political Influencers on YouTube: Business Strategies and Content Characteristics | |||||||||
| Tasja-Selina Fischer, Castulus Kolo and Cornelia Mothes | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Narrative of Young YouTubers From the Andean Community and Their Media Competence | |||||||||
| Diana Rivera-Rogel, Claudia Rodríguez-Hidalgo, Ana María Beltrán-Flandoli and Rebeca Córdova-Tapia | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic | |||||||||
| Almudena Barrientos-Báez, Juan Enrique Gonzálvez-Vallés, José Daniel Barquero-Cabrero and David Caldevilla-Domínguez | |||||||||
| Article | Open Access | Published: 24 February 2022 | |||||||||
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| (Not) Very Important People: Millennial Fantasies of Mobility in the Age of Excess | |||||||||
| Susan Hopkins | |||||||||
| Book Review | Open Access | Published: 24 February 2022 | |||||||||
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