Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures
Open Access
Academic Editors: Ian Somerville (University of Leicester, UK) and Lee Edwards (London School of Economics and Political Science, UK)
DOI: https://doi.org/10.17645/mac.i256
Table of Contents
| Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures | |||||||||
| Ian Somerville and Lee Edwards | |||||||||
| Editorial | Open Access | Published: 5 August 2021 | |||||||||
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| Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications | |||||||||
| Olga Kolotouchkina, Carmen Llorente-Barroso, María Luisa García-Guardia and Juan Pavón | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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| Can Pop Culture Allay Resentment? Japan’s Influence in China Today | |||||||||
| Yuqing Wu | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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| Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans | |||||||||
| Jessica Edlom and Jenny Karlsson | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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| Spinning at the Border: Employee Activism in ‘Big PR’ | |||||||||
| Camille Reyes | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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| Review Pollution: Pedagogy for a Post-Truth Society | |||||||||
| Emily West | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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| The Innovation Function of Hybridization in Public Relations | |||||||||
| Olaf Hoffjann | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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| Mapping Transmedia Marketing in the Music Industry: A Methodology | |||||||||
| Linda Ryan Bengtsson and Jessica Edlom | |||||||||
| Article | Open Access | Published: 5 August 2021 | |||||||||
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