Abstract:  This article endeavors to delve into the recent transformation of the Romanian media landscape, aiming to offer a nuanced comprehension of the cultural and political dynamics that have influenced journalistic practices. The Romanian media environment has undergone swift changes, transitioning from a monolithic structure to one increasingly driven by commercial interests, all while navigating economic and political pressures. The shift toward a free-market framework has not only reshaped the social and political fabric but has also significantly impacted the media sector. This article posits that the Romanian media landscape is shaped by the interplay of cultural, economic, and political forces, evident in journalistic outputs across both traditional and digital platforms. This assertion aligns with Hallin and Mancini’s (2004) notion of parallelism between journalism and politics. Moreover, it extends this perspective to encompass cultural influences and the evolving media landscape resulting from shifts in the media market, changing consumption patterns, and the proliferation of digital media. Key indicators such as professional standards, editorial autonomy, transparency, financial sustainability, political influence, and media regulations are critically examined within the unique context of Romania, in which political interference and growing reliance on advertising revenue often curtail editorial independence. In conclusion, the article reflects on the current state of the Romanian media system and the manifold challenges it confronts amidst the changing dynamics of the media landscape.

Keywords:  advertising money; Eastern Europe; editorial independence; journalism; media consumption; media regulations; media systems; media trust; political interventionism; Romania

Published:   19 March 2024

Issue:   Vol 12 (2024): Communication Policies and Media Systems: Revisiting Hallin and Mancini’s Model