Media and Communication

Open Access Journal

ISSN: 2183-2439

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

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DOI: https://doi.org/10.17645/mac.v11i4.7050

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© Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 license (http://creativecommons.org/licenses/by/4.0), which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.

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