Abstract:  This article is a confession about research trouble and the start of a narrative of research rectification. I begin this article with a review of new materialist theory and methods broadly and specifically those that contribute insight into interviews and photo elicitation such as intra-views and posthuman visual methods. I then detail the research methodology I used for an empirical study conducted last year to look at what young women experience while taking selfies, or images of their face and body to be shared on social media. After this fairly procedural account, I return to my messy research notes and video recordings, and—rather than reread—I re-trace and re-matter-ialize one specific interview with one young woman using new materialist methods (intra-views and reading images horizontally) to reveal data that would otherwise not have been evidenced via my original humanist methods. Re-matter-ializing describes my process as a researcher re-visiting not only the discursive moments, but the affective encounters and the matter of the research assemblage; meaning I move beyond the spoken data to look at how the material-discursive-afffective assemblage or arrangment of the interview room, technologies of data recording, props in the room, and embodied interactions of the participants were entangled in and vital agents in the production of data. In conclusion I detail the benefits of a posthuman re-tracing: 1) an attentiveness to the complex human and non-human agents in a research assemblage, 2) a response-ability or ethical duty of researchers to not reduce the complexity of the phenomena they study, 3) the importance of affect in the research encounter especially in visual methods, and, 4) a questioning of the implicit assumption that—of all steps in a research program—methodology is the least malleable.

Keywords:  intra-view; new materialism; photo elicitation; posthumanism; social media

Published:   21 December 2017

Issue:   Vol 5, No 4 (2017): Visual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges